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Rabu, 22 Desember 2010

[Z636.Ebook] Ebook Download SAQs for the Final FRCA Examination (Oxford Specialty Training. Revision Texts), by James R. Shorthouse, Graham Barker, Carl Waldmann

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This book offers a comprehensive solution to any person wishing to sit, and ultimately pass, the SAQ paper for the Final FRCA exam. It is designed specifically to fit the examination format, with each double page spread containing a sample question and detailed model answer, acting both as a revision guide and as a template for answering similar questions in the exam. It includes the most recent guidelines and evidence base, whilst also covering in detail areas not included in other revision books. Written by two recent and successful exam candidates, and a highly respected senior anaesthetist, this book holds the key to passing the final FRCA examination.

Sales Rank: #566180 in Books
Published on: 2011-07-28
Original language: English
Number of items: 1
Dimensions: 6.10" h x .90" w x 9.10" l, .0 pounds
Binding: Paperback
378 pages

Review
Passed first time! I saw this book in many a pair of hands on the revision courses...Concise, detailed completely relevant practice questions. Diagrams simplified and easy to learn (including anatomy!) Amazon reviewer I used this book for my final written FRCA and found it excellent. Its covers commonly occurring SAQ topics, giving ideal answers along with well drawn diagrams to aid revision. The book is recent and up to date with references for each topic to allow further reading. I definitely think this book helped me in my revision and in passing the exam on my first attempt. I would thoroughly recommend purchasing it. Amazon reviewer Unfortunately I bought this book quite late [2 weeks before the exam] but it is the best SAQ book available in my opinion for the final FRCA preparation. Succinct, up to date [with recent guidelines], relevant, very easy to read and good use of diagrams. The anatomy section is also brilliant - a topic I had previously struggled with using other revision aids. I wholeheartedly recommend it and congratulate the authors for such an excellent text. Amazon reviewer

About the Author
James Shorthouse qualified in 2003 from St. Mary's Hospital Medical School at Imperial College, University of London. He is currently a Specialty Registrar in the SHO rotations in Anaesthetics and Critical Care Medicine in the Oxford Deanery. His specialist interests include ultrasound for regional anaesthesia, simulation, medical education, writing, and teaching. James is also the author of the highly successful blog, 'Passing the Final FRCA', which has received international recognition. Graham Barker qualified in 2002 from Guys and St Thomas' Hospitals, London, then trained as an Anaesthetic and ICU SHO in London and Melbourne, Australia. He is currently a Specialty Registrar within the Oxford Deanery specialising in Anaesthesia and Intensive Care Medicine, with special interests in critical care imaging (including echocardiography) and the education of under- and postgraduate students. Carl Waldmann currently holds the position of Consultant Anaesthetist and Director of Intensive Care at the Royal Berkshire Hospital, Reading. He qualified at Cambridge University and The London Hospital, and was a Medical Officer in the RAF from 1977 to '82. He returned to be a lecturer at the Royal London Hospital, then became a senior registrar at Great Ormond Street Hospital, London. Carl is also a council member of the Intensive Care Society; editor/former editor for two journals; and a member of the editorial board of the CEA of the BJA. He is President Elect of the Intensive Care Society of Great Britain.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Passed first time....
By Anonymous
Passed first time! I saw this book in many a pair of hands on the revision courses...
Concise, detailed completely relevant practice questions.
Diagrams simplified and easy to learn (including anatomy!)

See all 1 customer reviews...

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Sabtu, 18 Desember 2010

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If You Don’t Define Your Brand, Someone Else Will Define It for You

Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields.

The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to:

Develop an overall blueprint for their brand using the Brand Mapping Process®
Determine which online tactics (and in what combination) will work for
their brand
Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large
Become a thought or industry leader, using clear positioning, a specific
strategy for brand building, and a method for implementation
Leverage content effectively and efficiently to build their brand
Develop a marketing and social media strategy using the right platform

Sales Rank: #51550 in Books
Published on: 2016-06-14
Original language: English
Number of items: 1
Dimensions: 8.90" h x .60" w x 5.90" l, .0 pounds
Binding: Paperback
224 pages

Review
“How can you make a brand synonymous with leadership, intelligence, and integrity? Karen Leland answers these questions and more with insight, warmth, and wit. This is a book that will help you raise your profile and turn heads.”
—John Paul Rollert, Harvard Extension School

“Every executive should read The Brand Mapping Strategy. It will open their eyes to what their full potential is, transform how they portray themselves, open doors to opportunities they aspire to, and ultimately inspire their teams and organizations to perform and achieve for a higher purpose.”
—Nina Lualdi, Sr. Director of LATAM Innovation Cisco

“From the personal to the corporate, from large organizations to small, The Brand Mapping Strategy is a critical market advantage for the bold and ambitious.”
—Alan Weiss, Ph.D., bestselling author of Million Dollar Consulting

“With characteristic wit, charm, and relatable anecdotes, Karen Leland’s The Brand Mapping Strategy swiftly whisks the reader through the steps necessary to establish themselves and their business not only as a thought leader, but a true leader. This is an important read for anyone building a business, with something to say, or who desires to be truly heard.”
—Binta Niambi Brown, Fortune magazine’s 40 Under 40 and Founder of Big Mouth Records and Fermata Entertainment

“In this fast-changing, highly competitive era, it’s more important than ever to know who you are and express it with distinction. Karen Leland’s The Brand Mapping Strategy clearly and powerfully shows today’s CEO how to create a personal brand that has a dramatic impact not only on their reputation, but the reputation of their companies.”
—Ken Dychtwald, Ph.D., Bestselling author of Age Wave

“Building a personal brand is one of the essential skills for survival now and in the future. In The Brand Mapping Strategy, Karen Leland has provided a roadmap for every entrepreneur and CEO that is looking to master his or her brand, and turn it into a profitable competitive advantage.”
—Stewart Emery, International bestselling author of Success Built to Last

“Karen Leland’s The Brand Mapping Strategy is a must read for any C-level executive. It is full of practical advice for any leader looking to enhance their executive presence and transform their team.”
—Marjorie Hutchings, CIO of State Fund Insurance

“The Brand Mapping Strategy has taken the mystery out of branding and provides a roadmap for any small-business owner, entrepreneur, or CEO to dramatically elevate both their personal and company brands.”
—Adam Markel, CEO of New Peaks, formerly Peak Potentials

“The Brand Mapping Strategy captures the heart of what it means to have an authentic brand and how to powerfully and profoundly get there. I highly recommend it!”
—Lynne Twist, Bestselling author of The Soul of Money

“The Brand Mapping Strategy is an exceptional book for those who truly want to build effective brands, rather than just talk about it. Candid and practical, Karen Leland’s emphasis on a research-based approach to brand building is a valuable guide for executives at every level.”
—Nathan Richter, Partner at Wakefield Research

“In The Brand Mapping Strategy, Karen Leland provides insider secrets to creating a world-class brand. Leaders will be inspired to transform not only the expression of their own brand, but that of their team and company.”
—Olivia Fox Cabane, Author of The Charisma Myth

“No matter what business you are in you don’t just read The Brand Mapping Strategy study it and use it as your personal tool to set yourself, your company, and
product apart from the pack.”
—Dave Austin, International bestselling author of Be A Beast

“Karen Leland’s dynamic and no-nonsense perspective clearly outlines how to effectively put your personal brand into action using visual, intellectual, and emotional capital! The step-by-step insights and guidelines she shares on how to differentiate yourself as a brand and enhance your brand equity are spot on and essential in today’s ultra-competitive world of branding. A must read for anyone who wants to stand out amongst the clutter by creatively promoting their brand attributes and relevantly communicating their full brand potential!”
—Thomas W. Merchant, Former International Marketing & Communications Manager of Peugeot Automobiles, Paris, France

From the Back Cover
If You Don’t Define Your Brand, Someone Else Will Do It For You.

Branding and marketing strategist Karen Tiber Leland shares her hard-earned insights, proven strategies, and best practices for creating a brand by design—instead of by default—to help you gain greater influence within your company or industry and become a thought leader in your field. Whether you are an entrepreneur, business owner or CEO, this book provides specific, actionable techniques for designing, building, and accelerating your brand.

About the Author
Karen Leland is the best-selling author of seven books and a freelance writer who has been published in Self, Woman’s Day, Spirituality & Health, Entrepreneur, the Los Angeles Times, and others. In addition, she is the founder of Sterling Consulting and Marketing Group. Her clients have included Apple Computer, American Express, Marriott Hotels, Johnson & Johnson and others. She is also a popular speaker for business groups including the Young Presidents’ Organization, American Management Association and Direct Marketing Association.

Leland is a frequent guest of the media and has been interviewed for her expertise by The New York Times, Fortune, Inc., Oprah, The Today Show, CNN, The Wall Street Journal and others. Karen has also written extensively for the online market with featured articles in CNBC.com, All Business.com, Salon.com, The Huffington Post and PsychologyToday.com. She lives in Tiburon, CA.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Packed with practical steps
By Amazon Customer
A practical book for the independent consultant that provides clear steps for developing a brand image. The author shares information and inside scoops that must have taken years to amass. Having Karen's vast experience and knowledge available in this one easy to read book, makes it a great buy.

0 of 0 people found the following review helpful.
Kindle version corrupted.
By Amazon Customer
In the kindle version, many of the figures which extend across more than one page become corrupt and unreadable.

0 of 0 people found the following review helpful.
Great book.
By Dirk H Ebener
The book is very well structured and helpful. Great book.

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Selasa, 14 Desember 2010

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"What Bobby doesn't know about Southeast Asian food is not worth knowing" - Anthony Bourdain Renowned for subtle yet bold, fresh and clean flavours, Vietnamese food is at the height of its popularity. One of the most enthusiastic and respected exponents of modern Vietnamese cuisine is Hanoi and London-based restaurateur Bobby Chinn. Bobby Chinn describes Vietnamese food as being as near to Nirvana as he can imagine - fresh clean flavours, light and healthy and incredibly diverse. Vietnamese Food explores the exciting array of native dishes, from snacks and street foods like the traditional rice noodle wraps, to his own restaurant dishes such as tamarind glazed crab cakes with chive flowers, and green tea smoked duck breasts with sticky rice parcels and baby bok choi. The book includes over 100 recipes, in addition to a comprehensive section on Vietnamese ingredients and a guide to the building blocks of Bobby's recipes - such as sauces and stocks - as well as being interspersed with Bobby's foodie stories and kitchen tales such as his first experiences of running a kitchen and his off the wall tales of the more unusual dishes and ingredients. Bobby Chinn's Vietnamese Food is a true adventure story for the palate; from simple grilled chicken wings to Imperial spring rolls and his own fusion-style dishes, this is not just a recipe book but an authentic guide to Vietnamese food as it is eaten today.

Sales Rank: #1831118 in Books
Published on: 2013-11-11
Original language: English
Number of items: 1
Dimensions: 9.96" h x .91" w x 7.68" l,
Binding: Paperback
224 pages

About the Author
Half Chinese, half Egyptian, brought up between England, Egypt and San Francisco, Bobby Chinn is one of the most exciting chefs in Asia. Taken under the wings of various cutting-edge San Francisco chefs - Hubert Keller, Gary Danko and Traci Des Jardins - Bobby learned his trade through osmosis and travel. He now owns his own restaurant in Hanoi and has launched The House of Ho in London's Soho. Bobby has recently filmed the 5th series of World Cafe Asia for Discovery and been awarded Best Entertainment Presenter at the Asian Television Awards. He has also appeared in the UK on BBC2's Saturday Kitchen and Channel 4's Sunday Brunch.

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2 of 2 people found the following review helpful.
I really enjoyed following him to travel around the world learning different ...
By StelChe
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Selasa, 30 November 2010

[U503.Ebook] Free PDF The March on Washington: Jobs, Freedom, and the Forgotten History of Civil Rights, by William P. Jones

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“Vivid and moving. . . . [Tells] a story all but lost in most civil rights histories.”―Bill Marvel, Dallas Morning News

It was the final speech of a long day, August 28, 1963, when hundreds of thousands gathered on the Mall for the March on Washington for Jobs and Freedom. In a resounding cadence, Martin Luther King Jr. lifted the crowd when he told of his dream that all Americans would join together to realize the founding ideal of equality. The power of the speech created an enduring symbol of the march and the larger civil rights movement. King’s speech still inspires us fifty years later, but its very power has also narrowed our understanding of the march. In this insightful history, William P. Jones restores the march to its full significance.

The opening speech of the day was delivered by the leader of the march, the great trade unionist A. Philip Randolph, who first called for a march on Washington in 1941 to press for equal opportunity in employment and the armed forces. To the crowd that stretched more than a mile before him, Randolph called for an end to segregation and a living wage for every American. Equal access to accommodations and services would mean little to people, white and black, who could not afford them. Randolph’s egalitarian vision of economic and social citizenship is the strong thread running through the full history of the March on Washington Movement. It was a movement of sustained grassroots organizing, linked locally to women’s groups, unions, and churches across the country. Jones’s fresh, compelling history delivers a new understanding of this emblematic event and the broader civil rights movement it propelled.

8 pages of photographs

Published on: 2014-08-18
Original language: English
Number of items: 1
Dimensions: 8.30" h x .80" w x 5.50" l, .0 pounds
Binding: Paperback
320 pages

From Booklist
Martin Luther King’s famous “I Have a Dream” speech and the march that occasioned it were about not only racial harmony but also the freedom that comes with equal rights and economic opportunity, in other words, jobs. Jones examines the historic 1963 March on Washington from the perspective of its focus on jobs. He zeros in on labor leader A. Philip Randolph, who advocated for an increase in the minimum wage, extension of minimum wage law to agricultural and other workers left out of the federal law, and programs to train workers for well-paying jobs. Randolph’s life reflected the complex evolution of the labor movement in the U.S., the influence of socialism, and the racism within the unions that kept out black workers. By refocusing on the jobs agenda of the march, Jones notes that it was relatively easier to allow blacks to have access to seats on buses and at lunch counters than to provide them with access to jobs at the restaurants and bus companies. This is an important look at the true significance of the March on Washington. --Vanessa Bush

Review
A tour de force. . . . [Jones] provides great food for thought as the nation faces race relations in the twenty-first century. (Patti Brown - Iowa Republican)

Provides an alternative to the standard account by stressing the part played in the movement by unions and women’s groups. (Louis Menand - The New Yorker)

“[A] fresh take on events leading to the 1963 March on Washington. (Los Angeles Times)

Enlightening. (Jay Strafford - Richmond Times-Dispatch)

Indispensable. . . . . Rediscovers the inextricable links between the civil rights movement and the cause of economic justice. (Sean Wilentz, author of The Rise of American Democracy)

Jones thoroughly recovers the radical reality of the events leading up to the march, as well as the march itself. (Moshe Z. Marvit - Washington Monthly)

Jones gets past the heroic myths and provides us with the history we need not just to celebrate the march but to understand it. This is the single best book on that historic event to date. (Eric Arnesen, The George Washington University)

A magnificent work of historical reconstruction. . . . Jones provides a rich, robust understanding of the meaning of the march. (Michael Honey, author of Going Down Jericho Road)

A masterful history. . . . Will Jones’s deeply satisfying book makes the history of the march whole and demonstrates the depth of change its participants embraced. (Glenda Elizabeth Gilmore, author of Defying Dixie)

One of the great moments in American history becomes fresh again. Peeling away layers of myth, Jones shows the deep roots of the march in a tradition of African-American labor struggle. (Joshua Freeman, author of American Empire)

About the Author
William P. Jones, professor of history at the University of Wisconsin, Madison, is a specialist in civil rights and labor history and contributes to The Nation and other publications. He and his family live in Madison, Wisconsin.

Most helpful customer reviews

12 of 15 people found the following review helpful.
For Jobs and Freedom
By Robin Friedman
This month, August, 2013, marks the 50th anniversary of the March on Washington of August 28, 1963, a watershed in the struggle for civil rights. Many cities will commemorate the March, which drew over 250,000 participants, including Washington, D.C. where the March took place. The March is best remembered for Martin Luther King's concluding "I Have a Dream" speech, which offered a vision of hope for brotherhood and peace in an interracial United States. There is much more to the March and its history that Dr. King's speech, deservedly famous as it is. Released to commemorate the 50th anniversary, William P. Jones' book, "The March on Washington: Jobs, Freedom, and the Forgotten History of Civil Rights" (2013) studies the March and its history beyond a focus on the "I Have a Dream Speech". In so doing, it helps bring a new understanding to the speech, as well as increasing readers' understanding of the civil rights movement in many other ways. Jones,professor of history at the University of Wisconsin, Madison, is a specialist in civil rights and labor history. His book shows how civil rights workers and unionists combined to make the March on Washington.

A. Phillip Randolph (1889 -- 1979) more than Dr. King, is the leading character in Jones' study. Randolph was the director of what became the 1963 March for Jobs and Freedom. The 1963 March was not the first such even Randolph had planned. In 1941, the United States mobilized for the war effort. Randolph, already an established union leader and activist, became concerned that African American workers would not benefit from the economic growth resulting from the war due to pervasive employment discrimination. He mobilized grassroots organizations, including African American unions, church groups, and African American women's groups for a 10,000 person March on Washington to protest employment discrimination. President Roosevelt tried to disuade Randolph from the March, fearing in would divide the country. At virtually the last moment, Roosevelt signed an Executive Order forbidding discrimination in Federal contracting and establishing a Fair Employment Practices Commission. When he had done so, Randolph though his objectives had been achieved and called off the march. The decision disappointed many of the prospective participants.

Randolph's activities in connection with the 1941 march are at the heart of Jones' book, but there is much more. Jones examines Randolph's early unionizing and publishing activity which began in the years of WW I. Although his focus varied, Randolph had strong socialist tendencies and focused on jobs and economic opportunities for all in the United States, regardless of race. Thus, as early as 1919, Randolph urged black radicals "to form an alliance with white radicals to build a new society -- a society of equals, without class, race, caste or religious distinctions." Throughout his life, Randolph was strongly anti-communist.

Jones examines Randolph's skill at organization and networking which culminated first in the 1941 planned march. Although the march did not occur, Randolph transformed the organization into a "March on Washington Movement", supported again largely by African American unions and African American women's groups which monitored compliance with Roosevelt's Executive Order and fought discrimination against black people. Jones' history then shifts to Martin Luther King Jr. who becamse leader of the Montgomery, Alabama bus boycott in 1955. Randolph supported the movement with funds, publicity, and staff, including Bayard Rustin who played the critical role in planning the 1963 March. From that point on, King's and Randolph's movements intertwined.

In the 1950's Randolph continued to work for social and economic justice for African American workers. When there was a partial falling out with national union leadership, and in light of President Kennedy's proposed civil rights legislation, Randolph again pursued the March on Washington he had planned in 1941. He enlisted Dr. King and various other civil rights and union organizations at various places on the political spectrum.

Jones wants to show a greater degree of militancy in the March than it frequently is accorded in standard accounts. Jobs, economic, justice, and social reorganization were at the forefront of all the speakers that proceeded Dr. King, including Randolph's own opening speech. Without the eloquence of King, Randolph proclaimed a message of economic justice: "The sanctity of private property takes second place to the sanctity of the human personality". The following speakers were more radical than Randolph. And Dr. King said, in the sometimes overlooked first line of his speech: "The Negro lives on a lonely island of poverty in the midst of a vast ocean of material prosperity."

Jones' shows the many groups and positions in the civil rights struggle that coalesced during the March on Washington, with a strong focus on unionism and economic justice. He also spends substantial space examining the rising women's movement. The march and the civil rights movement were only possible because of the large efforts made since the beginning of the 20th Century in working towards economic justice and civil rights. The movement risked fracturing and factionalization many times, before and subsequent to the 1963 March.

This is a detailed, scholarly book. Jones' passion for his subject and his militance for economic justice comes through his pages and enhances the study. Even if the reader does not fully share Jones' perspective there is much to be learned and admired from the voice of economic radicalism. The writing style of the book sometimes requires effort to go through, and the book's organization sometimes is cumbersome and repetitive. That said this book offers an extraordinarily perceptive and provocative account of the 1963 March on Washington, its background and its goals. This book is an excellent choice for readers wanting to think about the March on Washington and its ongoing significance.

Robin Friedman

6 of 7 people found the following review helpful.
Timely and Profound
By Ajamu Dillahunt
Arriving on the eve of the 50th Anniversary of this seminal event in US history, Jones illuminates the decades history that served as the basis for this powerful event. He takes us way beyond the King speech into the critical players, their radicalism and the full agenda of this 1963 protest march and rally. A scholarly work that is assessable for those trying to make a difference today. Clearly the March issues remain unresolved.

3 of 3 people found the following review helpful.
Valuable reading!
By petya g
Valuable reading to put the March of 1963 in contact. I was at that March, and proud to have been there. This book gives context on its origins, the other themes about jobs and economic opportunity that were so important to the organizers, about which I knew little. Does a fine job showing how constrained the black community was by the political conservatism of the country on race issues and economic issues both. I wish the author were more analytic, interpretative. Much of it consists of references to meeting notes, letters, etc. This is great in building a strong narrative and time line and relationships, thus solid history. It lacks the incisive interpretation that makes great history. Worth a read if you are interested in the issues

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Kamis, 25 November 2010

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