Arkkukari: Desember 2010

Rabu, 22 Desember 2010

[Z636.Ebook] Ebook Download SAQs for the Final FRCA Examination (Oxford Specialty Training. Revision Texts), by James R. Shorthouse, Graham Barker, Carl Waldmann

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This book offers a comprehensive solution to any person wishing to sit, and ultimately pass, the SAQ paper for the Final FRCA exam. It is designed specifically to fit the examination format, with each double page spread containing a sample question and detailed model answer, acting both as a revision guide and as a template for answering similar questions in the exam. It includes the most recent guidelines and evidence base, whilst also covering in detail areas not included in other revision books. Written by two recent and successful exam candidates, and a highly respected senior anaesthetist, this book holds the key to passing the final FRCA examination.

Sales Rank: #566180 in Books
Published on: 2011-07-28
Original language: English
Number of items: 1
Dimensions: 6.10" h x .90" w x 9.10" l, .0 pounds
Binding: Paperback
378 pages

Review
Passed first time! I saw this book in many a pair of hands on the revision courses...Concise, detailed completely relevant practice questions. Diagrams simplified and easy to learn (including anatomy!) Amazon reviewer I used this book for my final written FRCA and found it excellent. Its covers commonly occurring SAQ topics, giving ideal answers along with well drawn diagrams to aid revision. The book is recent and up to date with references for each topic to allow further reading. I definitely think this book helped me in my revision and in passing the exam on my first attempt. I would thoroughly recommend purchasing it. Amazon reviewer Unfortunately I bought this book quite late [2 weeks before the exam] but it is the best SAQ book available in my opinion for the final FRCA preparation. Succinct, up to date [with recent guidelines], relevant, very easy to read and good use of diagrams. The anatomy section is also brilliant - a topic I had previously struggled with using other revision aids. I wholeheartedly recommend it and congratulate the authors for such an excellent text. Amazon reviewer

About the Author
James Shorthouse qualified in 2003 from St. Mary's Hospital Medical School at Imperial College, University of London. He is currently a Specialty Registrar in the SHO rotations in Anaesthetics and Critical Care Medicine in the Oxford Deanery. His specialist interests include ultrasound for regional anaesthesia, simulation, medical education, writing, and teaching. James is also the author of the highly successful blog, 'Passing the Final FRCA', which has received international recognition. Graham Barker qualified in 2002 from Guys and St Thomas' Hospitals, London, then trained as an Anaesthetic and ICU SHO in London and Melbourne, Australia. He is currently a Specialty Registrar within the Oxford Deanery specialising in Anaesthesia and Intensive Care Medicine, with special interests in critical care imaging (including echocardiography) and the education of under- and postgraduate students. Carl Waldmann currently holds the position of Consultant Anaesthetist and Director of Intensive Care at the Royal Berkshire Hospital, Reading. He qualified at Cambridge University and The London Hospital, and was a Medical Officer in the RAF from 1977 to '82. He returned to be a lecturer at the Royal London Hospital, then became a senior registrar at Great Ormond Street Hospital, London. Carl is also a council member of the Intensive Care Society; editor/former editor for two journals; and a member of the editorial board of the CEA of the BJA. He is President Elect of the Intensive Care Society of Great Britain.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Passed first time....
By Anonymous
Passed first time! I saw this book in many a pair of hands on the revision courses...
Concise, detailed completely relevant practice questions.
Diagrams simplified and easy to learn (including anatomy!)

See all 1 customer reviews...

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Sabtu, 18 Desember 2010

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If You Don’t Define Your Brand, Someone Else Will Define It for You

Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields.

The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to:

Develop an overall blueprint for their brand using the Brand Mapping Process®
Determine which online tactics (and in what combination) will work for
their brand
Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large
Become a thought or industry leader, using clear positioning, a specific
strategy for brand building, and a method for implementation
Leverage content effectively and efficiently to build their brand
Develop a marketing and social media strategy using the right platform

Sales Rank: #51550 in Books
Published on: 2016-06-14
Original language: English
Number of items: 1
Dimensions: 8.90" h x .60" w x 5.90" l, .0 pounds
Binding: Paperback
224 pages

Review
“How can you make a brand synonymous with leadership, intelligence, and integrity? Karen Leland answers these questions and more with insight, warmth, and wit. This is a book that will help you raise your profile and turn heads.”
—John Paul Rollert, Harvard Extension School

“Every executive should read The Brand Mapping Strategy. It will open their eyes to what their full potential is, transform how they portray themselves, open doors to opportunities they aspire to, and ultimately inspire their teams and organizations to perform and achieve for a higher purpose.”
—Nina Lualdi, Sr. Director of LATAM Innovation Cisco

“From the personal to the corporate, from large organizations to small, The Brand Mapping Strategy is a critical market advantage for the bold and ambitious.”
—Alan Weiss, Ph.D., bestselling author of Million Dollar Consulting

“With characteristic wit, charm, and relatable anecdotes, Karen Leland’s The Brand Mapping Strategy swiftly whisks the reader through the steps necessary to establish themselves and their business not only as a thought leader, but a true leader. This is an important read for anyone building a business, with something to say, or who desires to be truly heard.”
—Binta Niambi Brown, Fortune magazine’s 40 Under 40 and Founder of Big Mouth Records and Fermata Entertainment

“In this fast-changing, highly competitive era, it’s more important than ever to know who you are and express it with distinction. Karen Leland’s The Brand Mapping Strategy clearly and powerfully shows today’s CEO how to create a personal brand that has a dramatic impact not only on their reputation, but the reputation of their companies.”
—Ken Dychtwald, Ph.D., Bestselling author of Age Wave

“Building a personal brand is one of the essential skills for survival now and in the future. In The Brand Mapping Strategy, Karen Leland has provided a roadmap for every entrepreneur and CEO that is looking to master his or her brand, and turn it into a profitable competitive advantage.”
—Stewart Emery, International bestselling author of Success Built to Last

“Karen Leland’s The Brand Mapping Strategy is a must read for any C-level executive. It is full of practical advice for any leader looking to enhance their executive presence and transform their team.”
—Marjorie Hutchings, CIO of State Fund Insurance

“The Brand Mapping Strategy has taken the mystery out of branding and provides a roadmap for any small-business owner, entrepreneur, or CEO to dramatically elevate both their personal and company brands.”
—Adam Markel, CEO of New Peaks, formerly Peak Potentials

“The Brand Mapping Strategy captures the heart of what it means to have an authentic brand and how to powerfully and profoundly get there. I highly recommend it!”
—Lynne Twist, Bestselling author of The Soul of Money

“The Brand Mapping Strategy is an exceptional book for those who truly want to build effective brands, rather than just talk about it. Candid and practical, Karen Leland’s emphasis on a research-based approach to brand building is a valuable guide for executives at every level.”
—Nathan Richter, Partner at Wakefield Research

“In The Brand Mapping Strategy, Karen Leland provides insider secrets to creating a world-class brand. Leaders will be inspired to transform not only the expression of their own brand, but that of their team and company.”
—Olivia Fox Cabane, Author of The Charisma Myth

“No matter what business you are in you don’t just read The Brand Mapping Strategy study it and use it as your personal tool to set yourself, your company, and
product apart from the pack.”
—Dave Austin, International bestselling author of Be A Beast

“Karen Leland’s dynamic and no-nonsense perspective clearly outlines how to effectively put your personal brand into action using visual, intellectual, and emotional capital! The step-by-step insights and guidelines she shares on how to differentiate yourself as a brand and enhance your brand equity are spot on and essential in today’s ultra-competitive world of branding. A must read for anyone who wants to stand out amongst the clutter by creatively promoting their brand attributes and relevantly communicating their full brand potential!”
—Thomas W. Merchant, Former International Marketing & Communications Manager of Peugeot Automobiles, Paris, France

From the Back Cover
If You Don’t Define Your Brand, Someone Else Will Do It For You.

Branding and marketing strategist Karen Tiber Leland shares her hard-earned insights, proven strategies, and best practices for creating a brand by design—instead of by default—to help you gain greater influence within your company or industry and become a thought leader in your field. Whether you are an entrepreneur, business owner or CEO, this book provides specific, actionable techniques for designing, building, and accelerating your brand.

About the Author
Karen Leland is the best-selling author of seven books and a freelance writer who has been published in Self, Woman’s Day, Spirituality & Health, Entrepreneur, the Los Angeles Times, and others. In addition, she is the founder of Sterling Consulting and Marketing Group. Her clients have included Apple Computer, American Express, Marriott Hotels, Johnson & Johnson and others. She is also a popular speaker for business groups including the Young Presidents’ Organization, American Management Association and Direct Marketing Association.

Leland is a frequent guest of the media and has been interviewed for her expertise by The New York Times, Fortune, Inc., Oprah, The Today Show, CNN, The Wall Street Journal and others. Karen has also written extensively for the online market with featured articles in CNBC.com, All Business.com, Salon.com, The Huffington Post and PsychologyToday.com. She lives in Tiburon, CA.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Packed with practical steps
By Amazon Customer
A practical book for the independent consultant that provides clear steps for developing a brand image. The author shares information and inside scoops that must have taken years to amass. Having Karen's vast experience and knowledge available in this one easy to read book, makes it a great buy.

0 of 0 people found the following review helpful.
Kindle version corrupted.
By Amazon Customer
In the kindle version, many of the figures which extend across more than one page become corrupt and unreadable.

0 of 0 people found the following review helpful.
Great book.
By Dirk H Ebener
The book is very well structured and helpful. Great book.

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Selasa, 14 Desember 2010

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"What Bobby doesn't know about Southeast Asian food is not worth knowing" - Anthony Bourdain Renowned for subtle yet bold, fresh and clean flavours, Vietnamese food is at the height of its popularity. One of the most enthusiastic and respected exponents of modern Vietnamese cuisine is Hanoi and London-based restaurateur Bobby Chinn. Bobby Chinn describes Vietnamese food as being as near to Nirvana as he can imagine - fresh clean flavours, light and healthy and incredibly diverse. Vietnamese Food explores the exciting array of native dishes, from snacks and street foods like the traditional rice noodle wraps, to his own restaurant dishes such as tamarind glazed crab cakes with chive flowers, and green tea smoked duck breasts with sticky rice parcels and baby bok choi. The book includes over 100 recipes, in addition to a comprehensive section on Vietnamese ingredients and a guide to the building blocks of Bobby's recipes - such as sauces and stocks - as well as being interspersed with Bobby's foodie stories and kitchen tales such as his first experiences of running a kitchen and his off the wall tales of the more unusual dishes and ingredients. Bobby Chinn's Vietnamese Food is a true adventure story for the palate; from simple grilled chicken wings to Imperial spring rolls and his own fusion-style dishes, this is not just a recipe book but an authentic guide to Vietnamese food as it is eaten today.

Sales Rank: #1831118 in Books
Published on: 2013-11-11
Original language: English
Number of items: 1
Dimensions: 9.96" h x .91" w x 7.68" l,
Binding: Paperback
224 pages

About the Author
Half Chinese, half Egyptian, brought up between England, Egypt and San Francisco, Bobby Chinn is one of the most exciting chefs in Asia. Taken under the wings of various cutting-edge San Francisco chefs - Hubert Keller, Gary Danko and Traci Des Jardins - Bobby learned his trade through osmosis and travel. He now owns his own restaurant in Hanoi and has launched The House of Ho in London's Soho. Bobby has recently filmed the 5th series of World Cafe Asia for Discovery and been awarded Best Entertainment Presenter at the Asian Television Awards. He has also appeared in the UK on BBC2's Saturday Kitchen and Channel 4's Sunday Brunch.

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2 of 2 people found the following review helpful.
I really enjoyed following him to travel around the world learning different ...
By StelChe
First know about Bobby Chinn from watching BBC show called Street Food. I really enjoyed following him to travel around the world learning different ingredients people uses for the attractive everyday eats. I have a few Vietnamese cookbook but this is the best. You can feel that Bobby is really passionate about cooking real good Viet food. The book is nicely format and a good read.

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